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Mindset to Growth - for Marketers Who Want More Than Skills

Transform your mindset. Elevate your impact. Lead with clarity and resilience in any marketing environment.

As marketing becomes ever more complex - with shifting trends, changing customer behaviours, tight budgets, and cross‑channel demands - it’s no longer enough to be technically proficient. The most successful marketers aren’t just skilled - they’re resilient, emotionally intelligent, curious, and able to pivot with confidence.

Mindset to Growth for Marketers give you the tools to thrive - not just survive - in today’s fast‑paced, uncertain marketing world.

Developed by the Mindset Practice, delivered by Aleksandra Atman, former MCIM Marketer and coach specialising in mindset and leadership, this award-winning, coach-led program helps you shift from a mindset of Survival to a mindset of Growth, creating lasting personal, cultural, and organisational transformation. It’s trusted by leading organisations including McDonald's, Thales, Virgin, Pinsent Masons, DeSimone, Turner & Townsend, and BDO.

Join a small, supportive cohort - either remotely or in person - and embark on a transformational journey that blends experiential learning, practical tools, and evidence-based feedback.

APPLY TO JOIN THE NEXT COHORT

This Is Where You and Your Team Could Be In 3 Months...

In just three months, you'll:

  • Gain awareness and control over your Survival habits
  • Operate more frequently from a Mindset of Growth
  • Harness your emotions as valuable data for decision-making
  • Elevate your personal and interpersonal effectiveness
  • Improve your team's performance, collaboration and resilience.

Through a powerful combination of experiential learning and targeted feedback from the Growth Indicator, participants learn to make the practical shift from Survival to Growth - in how they think, feel, and act.

What You’ll Experience

Coach-Led Learning

Join a small, supportive cohort (remote or in‑person). Three 2‑hour virtual interactive sessions (or a full‑day in-person workshop plus follow‑up integration session) - focused on real challenges marketers face: high‑pressure deadlines, shifting briefs, stakeholder dynamics, and burnout.

Personalised Insight

Complete the Growth Indicator - our evidence‑based diagnostic reveals your current mindset habits - helping you understand where you get stuck (e.g. stress reactivity, fixed‑mindset loops, reactive behaviour) and how to shift toward growth, adaptability, and resilience. Retake it after the programme to track progress.

Experiential Digital Learning

Six hours of on‑demand modules - covering mindset, emotion-as-data, leadership under pressure, collaboration, and adaptive thinking.

Long‑term Support & Habit Building

12‑month access to a digital development platform, including tools like Growth Trackers and a 66‑day habit-change tool - so the mindset shift sticks.

Team and Organisational Insights

If you’re leading or part of a marketing team - leverage group reporting and insights to embed Climate of Growth across your team, elevate collaboration, reduce burnout, and foster psychological safety.

What This Means for Marketers

Designed to create measurable, sustainable change - on the individual, team, and organisational levels.

  • Heightened self-awareness: know your stress triggers, reactivity patterns, and learn to respond, not react.

  • Enhanced resilience: remain calm, resourceful, and creative under pressure - even when deadlines stack up or markets shift.

  • Better collaboration & psychological safety: build trust, communicate clearly, challenge constructively, and lead with empathy.

  • Stronger strategic thinking & adaptability: pivot quickly when campaigns or briefs change; stay agile in fast-moving markets.

  • Sustainable performance & wellbeing: avoid burnout, stay engaged, stay creative, and bring your best to work - consistently.

  • Enabled collaboration within the team - and with your stakeholders from across the organisation.

Who It’s For:

 

  • Senior marketers, marketing managers and directors who want to lead with clarity, confidence and resilience.

  • Mid‑career marketers feeling stuck, depleted, or overwhelmed - who want to rekindle their passion, creativity and impact.

  • Marketing teams (functional or cross‑disciplinary) seeking to build shared culture, collaboration, psychological safety and sustainable performance.

  • Marketers across all industries - B2B, B2C, consultancy, SaaS, creative, media, finance - because mindset matters more than sector.

  • Graduate and emerging leader programmes looking to equip early-career marketers with the mindset, resilience and emotional intelligence to thrive in today’s fast-paced, ever-evolving marketing landscape.

Results You Can Expect

Participants consistently report:

  • Greater clarity and self-awareness
  • Increased resilience under pressure
  • Stronger relationships and trust within teams
  • Enhanced ability to lead through uncertainty

Future Dates

Remote February Cohort:
Session 1 - Wednesday 4 February, 9.30-11.30
Session 2 - Wednesday 4 March, 9.30-11.30 
Session 3 - Wednesday 1 April, 9.30-11.30

Remote March Cohort:  
Session 1 - Tuesday 3 March, 9.30-11.30
Session 2 - Tuesday 31 March, 9.30-11.30 
Session 3 - Tuesday 21 April, 9.30-11.30

In‑person Leeds Cohort: 
Thursday 5 February, 9.30-17.30
Follow up remote session tba. 

In‑person Manchester Cohort: 
Thursday 5 March, 9.30-17.30
Follow up remote session tba. 

In‑person London Cohort: 
Thursday 16 April, 9.30-17.30
Follow up remote session tba. 

Investment: £675 + VAT per person. 
To arrange a bespoke date for your team, receive a team discount or enquire about alternative locations - please get in touch. 

CONTACT ALEKSANDRA

Client Stories

"At Deloitte's CMO Program we were told that in addition to technical skills, marketers need to show up with agility, empathy, curiosity, resilience, courage and integrity — and Mindset to Growth teaches you just that. We went through it as a team and saw real improvement in performance, resilience and collaboration."

Global Marketing Director, Media Sector, Deloitte's CMO Program Participant

“Going through this programme many years ago helped me navigate change and continually make the shifts I needed to perform at my best. I highly recommend it for anyone who is feeling stuck or overwhelmed.” 

Senior Marketer, Economic Consultancy

"I now have clarity on where I want to be and what I need to do to get there. I've never felt more in control of myself and never felt more successful. I honestly can say that I have never felt more happy and fulfilled."
 

Then Senior Marketing Manager, now Director, Big Four Financial Services

"Aleksandra helped me understand that I already had the power to achieve my goals - I just needed to get out of my comfort zone. Over the past few months, I've raised my profile significantly, joined a key decision-making committee, and am planning for a future that inspires me."


Then Senior Manager, now Partner, City Law Firm

"Through coaching, I'm able to stay more present with each task and enjoy it, rather than thinking about everything else I 'should' be doing. The work still gets done, but now with much greater ease and without the stress or risk of spiralling into negativity."

Partner, Legal Consultancy

"Ever since we've worked together I know myself better than ever before and I'm so confident in being that person that I don't second guess-just show up. As a result, more things are happening for the better."
 

Director, Head of Global Marketing, Large Corporate
READ MORE CLIENT SUCCESS STORIES

About Aleksandra

I'm Aleksandra Atman, a Transformational Growth Coach, Psychologist, and NLP Master with over 15 years of corporate leadership experience at firms like Deloitte.

With a strong background in mindset development, high-performance coaching, and leadership capability building, I deliver high-impact solutions that elevate leadership effectiveness, strengthen team performance, and support the strategic objectives.

Throughout my career in professional services and management consulting, I have worked with clients across multiple industries and markets. My experience spans graduate and emerging-leader programmes, senior leadership development, project and functional team coaching, and individual executive coaching interventions. Over the past decade, I have specialised in developing mindsets and behaviours that accelerate performance, resilience, and sustainable success in high-pressure environments.

My coaching approach focuses on removing internal and behavioural barriers to success, strengthening performance, and enabling leaders to operate with clarity, confidence, and strategic intent. I support individuals to embed high-performance and self-leadership habits that drive meaningful results while enhancing wellbeing and purpose.

Grounded in psychology, neuroscience, and embodied practice, my work enables deep and lasting transformation at cognitive, emotional, and behavioural levels - generating measurable and sustainable shifts in leadership capability.

I am a Psychologist, a Licensed Practitioner and Associate with The Mindset Practice, a Positive Intelligence Practitioner,  graduate of NeuroLeadership Institute and currently completing my ICF PCC accreditation. With over 25,000 hours of coaching and development experience, I bring both depth and rigour to helping leaders realise their full potential and amplify their impact.

I cover: 

  • Mindset & Leadership Development
  • Leadership Effectiveness
  • Stakeholder Engagement & Communication
  • Career Development & Transition
  • Women in Leadership
  • Resilience
  • Behavioural Change
  • Founder Growth